Affiliates Need to 'Capture' the Email Address
David McKenzie
One of the secrets to a successful online home based business is
capturing your visitors' email address so you can contact them
again and again. The most effective way to capture email addresses
is by offering a free newsletter, free email course or free ebook.
For affiliates, capturing the email address is a bit more difficult, but
certainly no less important.
If you resell products or services on your web site this is done
through affiliate links. Quite often your visitor comes to your
site, clicks an affiliate link and leaves; perhaps never to
return again.
You MISS capturing the email address!
So how can you ensure you get that email address?
While you will never capture everybody's email address there is
a way to increase the number of email addresses you do capture.
You need to redesign your web site and change the focus away
from affiliate programs and towards getting email addresses.
Here are 3 web design techniques you can use immediately:
1. Offer a free newsletter on your home page or entry page and
make the sign up process really easy.
2. Offer a free email course on your home page or entry page.
3. Take the affiliate links OFF your home page. You are much
better putting affiliate links in your newsletter or email course.
To have a better chance of getting the email address it comes
down to offering your visitors something else before giving them
access to your affiliate links.
The best offer' is something for free like a free newsletter, free email course or free ebook.
Believe me, altering your web site like this does work. I used to have lots of affiliate links on my home page but not many
sales.
Now, most of the people who purchase through my affiliate links are already subscribers to my newsletter or my email courses.
Do not underestimate the importance of this. Redesign your web
site to capture your visitors' email addresses.
About the author:
David McKenzie is offering a Free Email Course 5 Tips to Being Successful with Affiliate Programs"
http://www.1st
homebasedbusiness.com
